Designing for Dry January: bright yellow instead of brightly colored
Under the slogan «Sober Nights. Better Vibes.,» Dry January is entering its fifth year. The focus is on events that show that giving up alcohol doesn’t mean giving up joy and good entertainment—quite the opposite. Gestalten is once again providing the campaign visuals.
The Zurich agency Gestalten has been supporting "Dry January" for many years with the design of the respective campaign visuals. This year, the subject focuses on a series of events that promises all the more fun without alcohol.
The bright yellow eye-catcher can be seen on all digital media, small posters in the respective cities and a poster display in the Zurich catchment area. The latter was also made possible thanks to the generous support of Swiss Plakat and Ace 2 Ace.
Dry January" is supported by the main sponsor, the Federal Office of Public Health FOPH, as well as the project partners Addiction Switzerland, the Swiss Addiction Association, GREA and the Swiss Blue Cross. These organizations successfully ensure that the population reflects on and consciously controls its personal alcohol consumption at the beginning of the year; at least for one month, but increasingly also beyond that.
