Retail media in DIY stores: Cittadino expands the DOOH network
Cittadino, a provider in the Digital Out of Home (DOOH) sector, is expanding its network to include another touchpoint and, together with its new partner Display Netzwerk GmbH, is entering the DOOH advertising market within home improvement stores.
Retail media is booming - and Cittadino is increasingly tapping into new environments. While the company continues to expand its network in food retail with currently 230 locations at Edeka and Rewe together with its partners, the portfolio is now being expanded to include a new environment: the strategic partnership with Display Netzwerk GmbH has enabled Cittadino to market DOOH screens in DIY stores nationwide since December 1, 2024. These are located in highly frequented locations such as checkout and passage areas, ensuring a particularly high reach and long visibility.
DIY customers as an advertising environment
With the marketing of Display Netzwerk's networks, Cittadino has been offering its national and international customers 105 locations in the DIY sector directly since the launch, which will be continuously expanded from January 2025. The screens are fully integrated into Cittadino's programmatic inventory, enabling a flexible and target group-specific approach in real time.
