From pinball machine to brand - gamification campaign for Swiss Post

C Wire and Havas set new standards in interactive advertising with the Flipper ad campaign for the "Meine Sendungen" postal service. The aim was to increase awareness and use of the delivery options. At the heart of the two-phase campaign was a playful approach that immersed users in a virtual pinball world and offered additional incentive through a competition with attractive prizes.

Strong results through interactivity
The results speak for themselves:

• 62 percent of users who watched the game actively participated.
• 4.9 percent even played several times, which indicates an intensive engagement with the message.
• A brand uplift of 4.1 percent underlines the lasting impact of the campaign.

"Messages arrive in a playful way"
Martin Garling, Managing Director of C Wire, explains: "When users engage with a brand or product in an interactive and playful way, a campaign is not only perceived - the message is guaranteed to get through." The playful experience ensures a more intense advertising experience and strengthens positive brand recall.

Cookieless and premium environment
The delivery took place in the brand-suitable environment of leading Swiss media brands - completely cookieless. C Wire thus guarantees a targeted approach regardless of users' cookie preferences.

Creativity meets technology
C Wire, an ad tech start-up from Switzerland, combines innovative advertising formats with AI-supported technology. The campaign shows how gamification is not only fun, but also delivers measurable success.

Learn more
You can see the playable ad here.

Swiss Post is responsible: Dominik Schaller, Christian Suter Havas: Samia Montague, Lena Rüdisüli, Timo Glauser. Responsible at C Wire: Lisa Tucci, Tsigereda Spiess, Martin Garling