Critic is now a customer

Research In the recently published November edition of the Net-Audit web statistics, the 20minuten.ch website is one of the new customers listed. This is remarkable in that Peter Wälty, editor-in-chief of the online edition of the commuter newspaper, was previously a critic of these Wemf statistics. In particular, he had repeatedly criticized the fact that the number of unique clients reported by Wemf was not meaningful enough. He had also criticized the fact that no distinction was made as to whether website accesses came from Switzerland or abroad. 20minuten.ch is now reporting its figures after all, which Wälty justifies with improvements to Net-Audit. In the December publication, for example, hits from abroad are shown separately. And thanks to the new Internet research Net Metrix, Wemf will be able to supplement the pure access figures with qualitative data from online surveys from spring 2007 and then finally present real reach data. (mk)