Racing skis for ordinary people too

Sport The Airport Outlet at Zurich Airport sells top brands at factory prices. Before winter snows in, the range has been expanded to include racing skis, carving skis and the latest generation of snowboards. Ruf Lanz is advertising this range at Zurich Airport with cheeky F12 and F4 posters, which are likely to catch the eye of more than just Japanese tourists. The first motif shows the national icon Heidi together with Geissenpeter and Alpöhi. However, not in front of the barren hut on the alp as usual, but in a hospital bed. With the laconic headline: Now even ordinary people can afford racing skis. On the second subject, Schellenursli suddenly swings his bell with a plaster cast after an obviously somewhat too fast run. Thanks to the Airport Outlet, he too can now afford the latest racing skis. Markus Ruf, Thomas Schöb and Marcel Schläfle were in charge of Ruf Lanz. Ernst Feurer was responsible for the faithful illustrations.