Swiss Radioworld markets Seven.One's podcast offering in Switzerland
The national audio advertising agency Swiss Radioworld is adding Seven.One’s podcast offerings to its portfolio and will serve as the exclusive marketer in Switzerland. At the same time, pre-roll inventory will be offered at a lower CPM rate.
The audio advertising broker Swiss Radioworld is now adding podcasts from Seven.One's marketing portfolio to its advertising inventory. This means that over 50 German formats will become part of Swiss Radioworld's podcast network.
With this exclusive marketing mandate for Switzerland, the audio mediator is strengthening its position in the field of digital audio advertising, Swiss Radioworld writes in a press release. According to the statement, the podcast network now generates over 35 million ad impressions per month and covers 74 percent of German-speaking Switzerland and 24 percent of French-speaking Switzerland. The formats on offer are pre-rolls and selected host reads. Bookings can be made in the traditional way as well as programmatically.
Price adjustment in the offer
In addition to the expansion of the offering, there will also be a price reduction in the pre-roll inventory of the Swiss Radioworld podcast network - a strategic step in line with market conditions in Switzerland. The aim is to enable advertising in the podcast environment at better conditions with immediate effect.
