The fire department switches to standby
AY&R Fire Safety hired a German bomb-disposal robot for a commercial produced by the Fire Prevention Advisory Service.
Fire protection AY&R hired a German bomb disposal robot for a commercial for the Fire Prevention Advice Center.electrical appliances cause most domestic fires in Switzerland, namely around a quarter of the 21,000 fires that occur each year. Time and again, people are killed because the appliances can ignite at any time in a completely unpredictable manner. What you can do to prevent these ticking fire bombs is simple: always switch off appliances, because only appliances that are switched off are fireproof.
This is dramatized in a red-hot film by Advico Young & Rubicam for the Fire Prevention Advisory Service (BfB). In the middle of the night, men in combat gear storm an apartment, drag a couple who have just been asleep outside and have a bomb disposal robot drive into the house. There it switches off the television - which is in standby mode - completely.
The commercial was shot by Munich-based GAP Films with a special squad of the German police (SEK) and a real bomb disposal robot. It was directed by Stephan Coito, a young Frenchman who has just graduated from film school and impressed AY&R with his graduation film. "He made an action film that looks like very expensive Hollywood cinema, but was realized with a much smaller budget, instead with a lot of imagination in terms of cinematic effects," as CD Urs Schrepfer reveals. The action spot is currently showing in Swiss cinemas.
Andreas Panzeri
This is dramatized in a red-hot film by Advico Young & Rubicam for the Fire Prevention Advisory Service (BfB). In the middle of the night, men in combat gear storm an apartment, drag a couple who have just been asleep outside and have a bomb disposal robot drive into the house. There it switches off the television - which is in standby mode - completely.
The commercial was shot by Munich-based GAP Films with a special squad of the German police (SEK) and a real bomb disposal robot. It was directed by Stephan Coito, a young Frenchman who has just graduated from film school and impressed AY&R with his graduation film. "He made an action film that looks like very expensive Hollywood cinema, but was realized with a much smaller budget, instead with a lot of imagination in terms of cinematic effects," as CD Urs Schrepfer reveals. The action spot is currently showing in Swiss cinemas.
Andreas Panzeri
