Winter campaign for the Pfarrer Sieber social welfare organization: every donation counts
For the tenth consecutive year, the Zurich-based creative agency evoq is producing the winter campaign for the Pfarrer Sieber Social Welfare Organization. The cross-media campaign powerfully demonstrates how every donation can help alleviate some of the hardship.
Tangible help through donations
The "Homeless - every donation makes a difference" campaign makes the immediate impact of donations visible. Whether large or small, every contribution helps to alleviate hardship and offer hope, shelter and community to people in difficult circumstances. With an eye-catching motif and a unique look, Evoq shows how tangible and direct this help is.
Strong visuals and message
This year, the campaign is once again focusing on the bold color pink, which was already positively perceived in last year's campaign. Friendly, bright faces convey confidence and make the urgency of the issue tangible. This creates an emotional connection that appeals to existing donors and activates new supporters.
Versatile channels for maximum range
The cross-media implementation addresses different target groups: Personal stories from those affected reach existing donors through addressed mailings, while direct mailings and newspaper inserts appeal to new donors. Posters at Zurich main station, hanging boxes in VBZ streetcars and buses as well as social media spots ensure high visibility and specifically address younger target groups.
A proven concept
For the tenth year in a row, Evoq is working with Sozialwerk Pfarrer Sieber, relying on creative solutions to win people over to an important cause. "Every donation makes a difference" - this year's campaign illustrates how help becomes visible and tangible.
Responsible at Sozialwerk Pfarrer Sieber: Kees van der Plas (Fundraising), Sandro Süess (Online Marketing & Social Media), Elena Philipp (Major Donors & Foundations), Walter von Arburg (Communications Officer). Responsible at Evoq Communications: Adrian Schaffner (mandate management and consulting), Susanne Pfäffli (concept, creative direction); Markus Wohlhüter, Gianluca Flütsch (concept, art direction), Marta Freitas (screen design), Giannina Binder (motion design and animations), Marcel Marty (programming). Casting: Find a Face, Rennie Diethelm. Photography and film: Nicola Tröhler
