Futurecom collects donations with Kiwanis
The Kiwanis Switzerland-Liechtenstein club, in collaboration with the Zurich-based agency Futurecom Interactive, has launched a fundraising website aimed at preventing children in Ghana from going blind.
The Kiwanis Switzerland-Lichtenstein club organization has launched a donation website in collaboration with the Zurich agency Futurecom Interactive to save children in Ghana from going blind. According to a press release, the aim of the campaign is to encourage children and young people in Switzerland to raise money. Those who donate will in return purchase one of the approximately 7000 pixel fields on the website, thereby revealing the stored image piece by piece. Right on the homepage of Es-werde-licht.ch, visitors are greeted by an impressive demonstration: A countdown counts down to zero every ten seconds - and slowly fades out the image at the same time. This makes people aware in real time of how often a person goes blind in poverty and what it feels like: black.
The donation process works according to a simple principle: young donors use the club search to find the Kiwanis Club in their area. Each of the 193 clubs has its own page with 36 pixel fields, whereby a pixel field can be purchased for 50 francs. Once payment has been received, the reserved pixel field - and thus a piece of the picture - is revealed. Donation by donation, the pictures with subjects from Ghana grow. The "donated light" is thus visualized simply but effectively.
The donation process works according to a simple principle: young donors use the club search to find the Kiwanis Club in their area. Each of the 193 clubs has its own page with 36 pixel fields, whereby a pixel field can be purchased for 50 francs. Once payment has been received, the reserved pixel field - and thus a piece of the picture - is revealed. Donation by donation, the pictures with subjects from Ghana grow. The "donated light" is thus visualized simply but effectively.
