Scholz & Friends: Prove your vacation readiness and win
To mark the tenth anniversary of Ebookers.ch, the Zurich-based Friends have developed an interactive social media campaign: Whoever can prove their vacation maturity online in the most original and impressive way will receive ten years of free vacations. The anniversary promotion will be accompanied by a campaign in German-speaking and French-speaking Switzerland.
"Why do you deserve ten years of vacations?" is the campaign slogan for the Ebookers.ch anniversary competition. The websites are the central platform Tenyearholidays.ch respectively Dixansdevacances.ch. After the closing date on June 28, 2010, the votes of the users and a jury will decide who receives the main prize. Scholz & Friends Zurich is using online banners and advertisements to publicize the campaign. The competition will also be publicized on various social media platforms such as Facebook, Twitter and YouTube.
Responsible at Ebookers.com: Matthias Thürer (Marketing Manager), Mirjana Vuckovic (Offline & Partnership Marketing Executive). Responsible at Scholz & Friends Zurich: Uli Geiger, Mathias Rösch (consulting), Joerg Jahn, Christian Sommer, Ivo Hlavac, Serge Deville, Thomas Blumer, Sibylle Moos, Markus Hammer (creation). Programming: Atfront. Prepress: Digicom Digitale Medien.
