Andfrank and Monestra put an end to the financial chaos
In three films for Monestra's current campaign, the Andfrank agency shows how complex financial and insurance issues can be resolved in a straightforward way.
Financial and insurance matters are often a challenge: piles of documents, opaque offers and rising costs leave many people in despair. This is precisely where the new campaign from finance and insurance company Monestra comes in. In a series of humorous online and social media commercials, typical everyday scenarios are presented in an authentic way in which everyone will recognize themselves: from exploding health insurance premiums to chaotic piles of paperwork and jargon battles when it comes to pensions.
In the commercials, the two founders Fabian and Michael appear in person to save the day. They present solutions with charming ease and bring order to chaos with their likeable manner and unique appearance.
Responsible at Monestra: Fabian Ferreira, Michael Ünes (Managing Director and founder). Responsible at Andfrank: Katie Eugster (Junior Art Director), Ramon Alder (Creative Direction), Florian Bieniek (Brand Director & Media), Nico Strässle (Managing Director). External partners: Nektar (Production), Leo Graf (Director & Edit), Yannic Krayss (DoP), Sven Bischof (Producer), Luca Zellweger (AC), Rouven Niedermaier (Gaffer), Simone Egner (H&M), Leuchtturm (Rental), 1291 Productions (Studio).
