Fire check: Sauser and Schelker back in action for the GVB
The communications agency In Flagranti and the Bern Building Insurance Company (GVB) are launching a second video campaign. Through four entertaining episodes, the campaign conveys fire safety in a practical and humorous way.
"The challenge was to design complex fire safety topics in such a way that they are easy to understand and entertaining without losing the seriousness of the subject matter," says Laura Rufer, project manager at in flagranti. The campaign not only provides information, but also raises awareness and entertains at the same time. In four episodes, everyday fire hazards, such as the safe storage of objects or the handling of electrical appliances, are explained in a practical way.
Sensitization with maximum reach
The landing page www.brandcheck.ch forms the heart of the campaign and bundles all measures of the multichannel approach. The video episodes are published here step by step and supplemented by interactive elements such as learnings, quizzes and a competition. This maximizes reach and increases interest in the topic of fire safety.
Efficient implementation and authentic storytelling
Daniel Hofer, Communications Specialist at GVB and project manager, gives an initial assessment: "Thanks to clear agreements and a lean organization, we are implementing the campaign efficiently." Flexibility and trust in the team lead to a smooth process. The success shows that creative storytelling can sustainably attract the attention and interest of target groups, even with challenging topics.
