Mediamarkt Saturn: Retail Media now also at the POS
Advertisers and partners can now extend their online communications—including existing Sponsored Product Ads, Sponsored Brand Ads, and A+ Content—to the point of sale in brick-and-mortar stores.
Mediamarkt Saturn is broadening its position as a pan-European omnichannel platform by opening up its retail media offering: Instore Ads will in future cover the entire customer journey with a 360-degree retail media offering on all digital and stationary touchpoints. In-store ads are already available on around 21,000 TV screens in around 650 brick-and-mortar stores in six countries.
The in-store ads can already be booked in Germany, Austria, Hungary, Luxembourg, Turkey and the Netherlands. Advertisers and partners can now extend their online communication with the existing Sponsored Product Ads, Sponsored Brand Ads or A+ Content to the point of sale in the stationary market.
As an omnichannel retailer in eleven countries, Mediamarkt Saturn has over 40 million loyalty customers across the group and more than 2.2 billion customer contacts per year across all channels, which means it has a wealth of data at its disposal.
The further roll-out of in-store ads is already being implemented in Switzerland and Spain and will be completed before the end of this calendar year. The offer will then be extended to other countries, including Belgium, Italy and Poland.
