Mike J. Herter becomes Head of Digital Corporate Development at Weltwoche
Die Weltwoche has hired Mike J. Herter as Head of Digital Business Development. He will be responsible for further developing the company's digital business.
As of January 2025, Mike J. Herter will strengthen the management team at Weltwoche In this key role, he will "significantly drive forward the digital transformation of the company", as it says. His main tasks include the further development of digital platforms such as websites, apps and podcasts, as well as the creation of new digital advertising offerings.
"The US elections have shown that podcasts and media with different opinions move more than so-called legacy or mainstream media," explains publisher Roger Köppel. After the digital relaunch three years ago, the Weltwoche "Our 'Weltwoche daily' podcast is already the market leader in Switzerland by a wide margin and is strong abroad. The digital business is also becoming increasingly important for us. Mike Herter should continue to drive this growth forward."
Mike J. Herter has more than two decades of experience in the Swiss media industry. In various management positions, he has continuously expanded his expertise in the areas of digital strategy, innovation, product development and marketing. Most recently, he was responsible for the further development of magazines and Blick Sport in the "Product & Tech" unit at Ringier Media Switzerland. He holds an Executive MBA HSG in Business Engineering and a BSc in Business Communications ZFH.
