Parker Digital realizes new design for Sunrise Starzone
Younger, more dynamic, and optimized for mobile: After nearly three years, the music platform Sunrise Starzone has unveiled a fresh new look. The redesign focuses on the needs of mobile users. Parker Digital designed the new site.
Sunrise Starzone is responding to the increased mobile use of the website with a clearer and significantly reduced user interface and a new, improved search function. The platform also has a younger, more dynamic and leaner look, so that music news and exclusive ticket benefits can be accessed even more quickly and directly.
The new site was designed by Parker Digital as lead agency, implemented by Mayor Unlimited in the UI/UX and accompanied by Blast Off. The technical implementation was carried out by Undoo. In order to maintain the recognition value, the basic colors red and black remain. These two colors are firmly anchored in the brand identity of Sunrise Starzone and represent the energy and passion for music.
A broad campaign in real and digital space is planned for the end of the year. The DOOH and display campaign also marks the start of the 2025 festival summer.
