New work in communication: balance instead of burnout
For the majority of communications professionals, working independently and autonomously, flexible work hours, and managers who support autonomous work are increasingly becoming a reality in the «new world of work,» as shown by the PR Trend Monitor from News Aktuell and Per.
According to the survey, a large majority (91%) of PR professionals are able to carry out their work independently and autonomously. In addition, 78% of communication experts are able to organize their working hours flexibly. And management is also increasingly relying on a modern understanding of leadership: 75 percent of managers actively support self-determined work and give their teams more responsibility. This development is supported by clear company guidelines on remote work and the free choice between working from home and the office - 71% of respondents say this about their company.
Almost two thirds (65%) of communications experts also state that their company promotes a learning culture that supports continuous training and personal development. At the same time, almost as many companies and PR agencies (63%) ensure that work and private life are in balance (work-life balance). Diversity is already promoted in 62 percent of companies, according to the PR experts.
For 58% of PR professionals, it is now possible to increasingly work from home, and exactly half (50%) of those surveyed state that managers are increasingly handing over responsibility in their companies. Agile working has become the standard for almost as many (49%).
Only one in three (31%) say that everyone in the team works in the same city, and just under a quarter (24%) even work completely remotely. For a good one in five PR professionals (22%), the respective company even promotes remote work in other European countries.
Communicators have stated that
- I can do my work independently and autonomously 91 %
- I can organize my working hours flexibly 78 %
- In my company, managers support, encourage and empower their teams to work autonomously 75 %
- My company has clear guidelines on remote work 71%
- I can choose whether I work from home or in the office 71 %
- My company promotes a learning culture that supports continuous training and personal development 65 %
- In my company, care is taken to ensure that work and private life are in balance 63 %
- Diversity is promoted in my company 62 %
- I am increasingly working from home 58 %
- In my company, managers are increasingly handing over responsibility 50 %
- I have a say/participation in company decisions 50 %
- Agile working is standard in my company 49 %
- Everyone in my team works in the same city 31 %
- Everyone in my team works remotely 24 %
- My company promotes remote work in other European countries 22 %
For the PR Trend Monitor News Aktuell and Per conducted an online survey in February 2024 among 327 communications professionals from companies, organizations and PR agencies in Switzerland and Germany.
