Cheers 2007
Self-Promotion Every year, the creative competition challenges us to design a particularly original New Year’s card. Werbewoche would like to take this opportunity to thank everyone for the good wishes we’ve received.
Self-promotion Every year, the creative competition challenges us to come up with a particularly original New Year's card. Advertising Week would like to take this opportunity to thank you for all the good wishes we received. The white powder in the transparent plastic bag looked anything but uncool. The label had a tempting text on it: "For a safe New Year". However, anyone who took the trouble to read the small print was finally told: "Please do not ingest this road salt and do not use it for cooking." Like Exxtra Kommunikation, many agencies like to surprise their customers and business partners with the most original New Year's greetings possible every year. For advertising agencies, it is only natural that a bit of self-promotion is included in the message when sending good wishes.
Among the many graphically appealing cards, one creation by McCann Erickson caught our eye. "A good idea can be realized endlessly" is the explanation for an illustration with 252 different versions of the painted head of Jesus. BrandPulse relied more on words than images: "And I'm not an actress. I don't think I'm an actress. I think I've created a brand and a business", the agency quotes Pamela Anderson and recommends itself for the new year to solve possible positioning problems.
Others tried to surprise us with something useful. Viva put the New Year's card in a transparent plastic case, which is now used as a cool toiletry bag by the niece of our short list reporter. The white bath slippers from Freiburghaus und Partner can be used in a similar way in everyday life. The gadget dramatized the message: "Get into your finches and take a Christmas break with F/P until 3 January 2007."
In the "Beautiful Graphics" category, the advertising department of the PKZ fashion house attracted attention with an artistic copy of a nostalgic enamel sign. The subject shows an old PKZ advertisement.
Three hours by train from Zurich and therefore not to be found on the scene every day are the advertisers and friends of the Trio agency in Lausanne. So it's a really nice idea that Trio has sent us a collection of portraits of 224 people who attended the 75th anniversary party of Switzerland's oldest advertising agency on October 19 last year. "2007 will be phenomenal. The stars don't lie. At least not the ones in their eyes," is the headline on the poster-sized poster.
"Cheers - to over 100 municipalities" is the headline in the New Year's edition of Doppelpunkt. Tamedia's in-house newspaper toasted five new regional associations with a cover adorned with 100 coats of arms.
What will the new year actually be like? This question triggers a little queasy feelings at Oyecomm's New Year's greeting. The company for the design, management and implementation of communication processes in Zurich sent us a red balloon. On it was the cunning wish: "Here's to a magical 007" - and a mean pin. We haven't yet dared to actually pop the trick. What if voodoo is actually built into the balloon and the pin?
We should also actively contribute to our luck in the new year with a card from Prime Communications. Here we found instructions for making a lucky sow out of paper in the style of origami. Wirz Werbung took action itself. Anyone who dialed a certain telephone number on December 24 could be serenaded on the recorder by various employees.
There is a clear trend towards modular calendars. Packed in pretty little boxes, you will find a wide variety of cards with which you can put together your own annual calendar to suit your mood. Polyconsult has provided us with modular calendar material for at least six workstations.
Do good and talk about it! This piece of advertising wisdom has long been commonplace in the USA, and the idea is now increasingly spilling over to us. The fashion label Benetton is not only showing its usual colorful commitment on its card, but also financially. It is supporting the organization "Reporters sans frontières" with an undisclosed sum. Pucci, Sulzer donates to the Tixi cab for the disabled. Studerpartner sent a card with a magic lamp. Anyone who warmed the black jug on a golden background with their hand for ten seconds could read: "With our help, the Wunderlampe Foundation fulfills the heart's desire of seriously ill children." In addition the PC 87-755227-6.
Die Bündner thank you for your cooperation with Werbewoche in a personal letter. The agency, which moved to Zurich last year, donated 3,000 francs in our name to the Mäuseburg crèche in Illanz. Instead of giving clients, employees and friends of the company "a bottle of wine, we donated CHF 10,000 to the aid organization Helvetas," Spillmann Felser Leo Burnett tells us. This is illustrated with a valuable packaged water bottle - but only printed and not three-dimensional, so that the environment is not further burdened with pointless advertising waste. Almost none of this has actually reached us this year.
The ten cute chocolate Coca bottles were snacked on in no time at all in the editorial office. Coca-Cola wished us a place on "The Coke side of life". Which brings us to our "Coci" after all.
Andreas Panzeri
Among the many graphically appealing cards, one creation by McCann Erickson caught our eye. "A good idea can be realized endlessly" is the explanation for an illustration with 252 different versions of the painted head of Jesus. BrandPulse relied more on words than images: "And I'm not an actress. I don't think I'm an actress. I think I've created a brand and a business", the agency quotes Pamela Anderson and recommends itself for the new year to solve possible positioning problems.
Others tried to surprise us with something useful. Viva put the New Year's card in a transparent plastic case, which is now used as a cool toiletry bag by the niece of our short list reporter. The white bath slippers from Freiburghaus und Partner can be used in a similar way in everyday life. The gadget dramatized the message: "Get into your finches and take a Christmas break with F/P until 3 January 2007."
In the "Beautiful Graphics" category, the advertising department of the PKZ fashion house attracted attention with an artistic copy of a nostalgic enamel sign. The subject shows an old PKZ advertisement.
Three hours by train from Zurich and therefore not to be found on the scene every day are the advertisers and friends of the Trio agency in Lausanne. So it's a really nice idea that Trio has sent us a collection of portraits of 224 people who attended the 75th anniversary party of Switzerland's oldest advertising agency on October 19 last year. "2007 will be phenomenal. The stars don't lie. At least not the ones in their eyes," is the headline on the poster-sized poster.
"Cheers - to over 100 municipalities" is the headline in the New Year's edition of Doppelpunkt. Tamedia's in-house newspaper toasted five new regional associations with a cover adorned with 100 coats of arms.
What will the new year actually be like? This question triggers a little queasy feelings at Oyecomm's New Year's greeting. The company for the design, management and implementation of communication processes in Zurich sent us a red balloon. On it was the cunning wish: "Here's to a magical 007" - and a mean pin. We haven't yet dared to actually pop the trick. What if voodoo is actually built into the balloon and the pin?
We should also actively contribute to our luck in the new year with a card from Prime Communications. Here we found instructions for making a lucky sow out of paper in the style of origami. Wirz Werbung took action itself. Anyone who dialed a certain telephone number on December 24 could be serenaded on the recorder by various employees.
There is a clear trend towards modular calendars. Packed in pretty little boxes, you will find a wide variety of cards with which you can put together your own annual calendar to suit your mood. Polyconsult has provided us with modular calendar material for at least six workstations.
Do good and talk about it! This piece of advertising wisdom has long been commonplace in the USA, and the idea is now increasingly spilling over to us. The fashion label Benetton is not only showing its usual colorful commitment on its card, but also financially. It is supporting the organization "Reporters sans frontières" with an undisclosed sum. Pucci, Sulzer donates to the Tixi cab for the disabled. Studerpartner sent a card with a magic lamp. Anyone who warmed the black jug on a golden background with their hand for ten seconds could read: "With our help, the Wunderlampe Foundation fulfills the heart's desire of seriously ill children." In addition the PC 87-755227-6.
Die Bündner thank you for your cooperation with Werbewoche in a personal letter. The agency, which moved to Zurich last year, donated 3,000 francs in our name to the Mäuseburg crèche in Illanz. Instead of giving clients, employees and friends of the company "a bottle of wine, we donated CHF 10,000 to the aid organization Helvetas," Spillmann Felser Leo Burnett tells us. This is illustrated with a valuable packaged water bottle - but only printed and not three-dimensional, so that the environment is not further burdened with pointless advertising waste. Almost none of this has actually reached us this year.
The ten cute chocolate Coca bottles were snacked on in no time at all in the editorial office. Coca-Cola wished us a place on "The Coke side of life". Which brings us to our "Coci" after all.
Andreas Panzeri
