Strong November 2006
Advertising Market: November 2006 was an exceptionally strong month for advertising. GEMI also reports another sharp increase in advertising spending on electronic media.
Mediafocus The advertising month of November 2006 proved to be extremely strong, with a year-on-year increase of 19.2%. Advertising pressure rose considerably in practically all advertising media, with the daily press, consumer magazines, teletext and the Internet up by over 25 percent. TV, trade journals and cinema were also up. Radio and billboard advertising remained at the same level or slightly below. The transport (+78%), consumer electronics (+50%) and cosmetics/personal care (+41%) markets grew. By contrast, less was invested in tobacco products, energy and pharmaceuticals/health.
In November 2006, the Goldbach Electronic Media Index (GEMI) again showed a sharp rise in advertising investment in electronic media, with an increase of 6 index points (from 342 to 348 points). All media grew by 3 index points (to 178 points). Television increased by 8 index points (to 352 points) and thus had a considerable impact on total advertising investment in November. Adscreen shone with an increase of 12 index points (to 226 points), and Internet grew again by 11 index points (to 247 points). After a dry spell, Teletext gained 4 index points (to 145 points), while radio remained at 250 index points. The Goldbach Electronic Media Index is based on the data published by Media Focus for advertising investments in Switzerland and Wemf's AIS advertising expenditure statistics for Adscreen with index 100 in December 2004.
In November 2006, the Goldbach Electronic Media Index (GEMI) again showed a sharp rise in advertising investment in electronic media, with an increase of 6 index points (from 342 to 348 points). All media grew by 3 index points (to 178 points). Television increased by 8 index points (to 352 points) and thus had a considerable impact on total advertising investment in November. Adscreen shone with an increase of 12 index points (to 226 points), and Internet grew again by 11 index points (to 247 points). After a dry spell, Teletext gained 4 index points (to 145 points), while radio remained at 250 index points. The Goldbach Electronic Media Index is based on the data published by Media Focus for advertising investments in Switzerland and Wemf's AIS advertising expenditure statistics for Adscreen with index 100 in December 2004.
