By Heart whets the appetite for the new Betty Bossi newspaper

The Zurich agency By Heart is responsible for the relaunch and launch campaign of Ringier's Betty Bossi newspaper. Ringier opted for By Heart after a competitive presentation. Eight additional pages, a fresh layout, more exciting content and even more concrete benefits for the more than 850,000 subscribers are planned. For example, an online recipe database. The leek campaign will be launched in the second week of January with four print subjects designed to emphasize the newspaper's new appeal.