Last but not least: Bluegummy declares 2007 the Year of the Orange
The lengths people will go to just to get media coverage. The Basel-based advertising agency Bluegummy Marketing Communications came up with a particularly original idea to make a splash in the media at the start of the year.
What don't people do to be present in the media? Stars and politicians stage scandals, provoke, get married, get divorced or adopt babies. Advertising agencies, on the other hand, have a more difficult time. Especially when there's nothing to say, but they still want to be talked about again. Certain agencies then announce a restructuring or relocation of their agency, the release of a publication or the hiring of a new apprentice.
However, the Basel-based advertising agency Bluegummy Marketing Communications has come up with something particularly original to make its presence felt in the media at the beginning of the year. In its mailing, it confidently announces that it is declaring 2007 the year of the orange and also sends along a picture as an illustration for all those who don't know what an orange looks like. According to agency tradition, one fruit is chosen each year to accompany the agency through the year. According to the agency, the orange stands for strength and vigor, and after winning two pitches at the end of 2006, this is the right energy boost. Incidentally, the lemon was named fruit of the year in 2006...
However, the Basel-based advertising agency Bluegummy Marketing Communications has come up with something particularly original to make its presence felt in the media at the beginning of the year. In its mailing, it confidently announces that it is declaring 2007 the year of the orange and also sends along a picture as an illustration for all those who don't know what an orange looks like. According to agency tradition, one fruit is chosen each year to accompany the agency through the year. According to the agency, the orange stands for strength and vigor, and after winning two pitches at the end of 2006, this is the right energy boost. Incidentally, the lemon was named fruit of the year in 2006...
