The Sunday newspaper celebrates its birthday

For exactly 20 years, she has complemented Sunday brunch and livened up rainy weekends, regularly generating discussion and headlines with her tenacious research: Now the Sonntagszeitung can celebrate.

For exactly 20 years, she has complemented Sunday brunch and livened up rainy weekends, regularly generating discussion and headlines with her tenacious research: Now the Sonntagszeitung can celebrate.  
On January 11, 1987, the first edition of the Sonntagszeitung (SZ) was published with an initial circulation of 86,000 copies and a scope of four volumes (news, report, scene and sport). The first cover story read: "Heidi Abel bequeaths her fortune to environmental protection". This people news story following the death of the popular TV personality was a typical primeur for the first issue. Many more followed.
 
Over the past 20 years, SZ has shaped the media landscape and continued to develop. Now the publishers and editors are looking back on the lively history of the SZ with a 4-bundle anniversary newspaper. According to the newspaper, the 64 anniversary pages tell you what milestones the SZ has set, who produced and shapes the SZ then and now, what Martina Hingis, Doris Leuthard and Jakob Kuhn think of their Sunday reading, and what it's like when the UN Special Envoy for Sport, Adolf Ogi, interviews Editor-in-Chief Andreas Durisch.
 
All subscribers and newsstand purchasers will receive the anniversary newspaper next Sunday, January 14, 2007 as a gift with the normal issue. The anniversary will be accompanied by an advertising campaign in January and February in various daily and weekly titles as well as in the trade press.

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