The "Typically German" campaign by Jung von Matt for Adidas wins the Grand Effie Germany 2024. The trophy was presented yesterday evening in Leipzig at the Effie Award Gala - along with all the gold, silver and bronze awards. The Grand Effie jury also honored another campaign with a special mention for the first time this year: "Recht gegen Rechts".
A special mention for the first time
For the first time this year, the Grand Effie jury also honored another case with a special mention: "Recht gegen Rechts" by Jung von Matt for the Laut gegen Nazis association. Especially in these turbulent political times, the campaign shows how important it is to stand up for democracy and against right-wing movements.
Before the Grand Effie Germany 2024 awards ceremony, all six gold winners pitched live for the Grand Effie. Around 600 guests attended the award ceremony at the Kongresshalle am Zoo in Leipzig. In addition to the Grand Effie, the coveted Effie trophies in gold, silver and bronze were also awarded to all the other winners who had made their mark in 2024 with demonstrably effective brand communication. A total of six Effies were awarded in gold, eleven in silver and 35 in bronze.
