Grand Effie for Migros campaign "Oui zum Non" by Wirz
On Wednesday evening at Soho Zurich, the Effie Awards Switzerland honored the best and most effective marketing and communication campaigns in Switzerland for the 20th time. The FMC and Wirz won the Grand Effie for the campaign «Oui zum Non: Ein Prost auf die Migros-Demokratie».
The Grand Jury, consisting of industry experts, selected the "Oui zum Non" campaign as the winner of the Grand Effie from the six Gold Effies. Martin Baumüller, Head Division Marketing & Brands / Group Executive Board of Geberit International and member of the Grand Jury, gave the laudatory speech and emphasized how Migros mastered an emotional topic with creative and strategic excellence while strengthening brand integrity.
In addition to the Grand Effie, eleven Bronze, seven Silver and six Gold Effies were awarded for outstanding campaigns. Audrey Arnold, Managing Director of Leading Swiss Agencies LSA, the sponsoring association of the Effie Awards in Switzerland, hosted the evening together with her co-host Danijel Sljivo, CEO of Ammarkt.
m&k is the media partner of the Effie Awards Switzerland 2024. The award was supported by the Premium Partners UBS and Post Advertising, Gold Partner TikTok, Silver Partner APG|SGA, as well as the Bronze Partners Teambox, VSM , IAB Switzerland and Media Focus. The guest management tool was provided by Evenito.
