This is the new Christmas campaign from Aldi
The discount retailer is known for its holiday commercials. This year, too, Aldi Nord and Aldi Süd are spreading Christmas cheer—under the slogan «Can you feel the holiday spirit?» and with a commercial by Antoni 99.
The countdown to Christmas is on, as are the first campaigns for the festival of love. This year, Aldi Nord and Aldi Süd are focusing on the anticipation - and their own brands. The motto: "Can you feel the festivities?"; since the weekend, the discounter has been inviting people to experience the special moments of the festive season with products from its own-brand range.
The Christmas campaign focuses on the feeling of anticipation that grips everyone in November and December. The campaign clip shows people from different walks of life enjoying treats from the Aldi Christmas range, putting up fairy lights and wearing Christmas sweaters. Inspired by this, they can no longer speak and sing Christmas carols - be it at the service counter at the office, in a university lecture hall, during a police check or with their family at home. The discounter wants to position itself as a companion for the festive season.
The 360-degree campaign will be visible on various channels, including TV, print, radio, online, out-of-home and social media. The campaign was developed by lead agency Antoni 99 and produced by film production company Bwgtbld.
