Cash launches information and calculation portal for the advertising industry

The Cash Group launches Mediakit, a new information and calculation portal for the advertising industry. The online portal contains all the information on the individual products and presents the innovative advertising options. The aim is to guide advertising customers through the world of the Cash Group and keep them informed about seasonal promotions and special offers. The platform will serve as a basis for customer advisors to create customized, interactive presentations.  
The portal includes tools such as the calculator, product brochures, price lists and much more. The Calculator can be used to calculate both simple and complex communication solutions within the Cash products. The attractive multichannel packages are new to the range. These packages enable the simplest handling for cross-product communication. The Cash Group sees this tool as a further important step in the expansion of its multimedia offering strategy, as detailed in a press release.