Capture Media becomes cptr - engaging people

With a new name and the tagline “engaging people,” the Swiss MarTech company is now presenting itself with a fresh yet distinctive visual identity. Bold is responsible for developing the corporate design.

The new brand identity with the concise name cptr and a straightforward design stands for clear communication and a modern identity. At the same time, the mission to support customers with unique solutions and products in the digital media sector has top priority.

The rebranding to cptr represents a further step in the continuous development and internationalization of the Swiss MarTech company.

"The new brand and appearance are an expression of our mission: to reach and move people and target groups," says Sandro Albin, Co-Founder and Managing Partner. "By switching to cptr, we are making our brand as concise as our mission."

Customers and partners can rely on cptr's proven services and product innovations. The company's fundamental philosophy remains unchanged, while the product range is being continuously expanded. The new name cptr also forms the basis for the initiated internationalization.


About cptr (formerly Capture Media)
cptr is a leading MarTech company from Zurich with offices in Lausanne, Vienna, Munich and Budapest. Since its foundation in 2016, it has focused on innovative, digital marketing solutions with a clear focus on measurable results and real user engagement. With its engagement products, cptr enables seamless end-to-end coverage within the entire marketing funnel - from holistic campaign implementation to tracking through the in-house cookieless analytics & engagement tracking fusedeck®.


Responsible at cptr AG: Bettina Tetz (Marketing Manager), Michel Mariani (CCO and Partner), Sandro Albin (Co-Founder & Managing Partner), Michel Lazecki, (Co-Founder & Managing Partner), Ayla Schwarzenbach (Digital Designer), Johanna Fendrich (Head of Digital Design), Caroline Gäng (Marketing Manager) Development of corporate design: BOLD AG Communications agency Website development and animations: DRASTIK GmbH

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