"You can steal horses with us" - 20 Minuten presents new marketing unit
Under the motto «One Team – One Goal,» 20 Minuten unveiled its new marketing unit at the Aura in Zurich. m&k spoke exclusively with CEO Bernhard Brechbühl and Editor-in-Chief Désirée Pomper about the opportunities presented by in-house marketing. Brechbühl summed it up: «With us, you can steal horses.»
From 2025, 20 Minuten will once again be responsible for its own marketing and is positioning itself with a new, powerful team. As part of a launch event, CEO Bernhard Brechbühl and Editor-in-Chief Désirée Pomper presented themselves to the advertising market - and to m&k for a video interview - at the Aura in Zurich. With the announcement "One Team - One Goal" 20 Minuten embodies the cooperation between editorial and marketing as a closed unit, which, according to Brechbühl and Pomper, has the potential to implement innovative advertising formats with regard to advertising clients.
In front of around 200 invited guests, Brechbühl outlined the key points of the new marketing concept and explained the particular relevance of the 20 Minuten brand as a reliable environment for advertising messages. Editor-in-chief Désirée Pomper presented the concept of platform diversity and emphasized that the reporting also offers inspiring and entertaining elements in addition to news - entertaining and to the point. Find out more in the video.
The "half-time show" featured an LED dance performance by "The Blackouts" before coaches Mehmet Inan and Giovanni Cauterucci brought the new marketing team on stage - all dressed in uniform football outfits, in keeping with the sporty American theme of the evening. The musical highlight was provided by the performance of legend Baschi, who created a dynamic and nostalgic atmosphere with "Chum bring en hei". Afterwards, the guests enjoyed a flying dinner and used the sporty atmosphere for networking.
