Tiger Balm in a new light: Yellow gives the traditional brand fresh strength
The Basel-based family-owned company Doetsch Grether has entrusted Tiger Balm to the creative care of Yellow. Through an emotionally engaging communication strategy, the long-established brand is being strategically repositioned—visibly at the point of sale and across various channels.
Doetsch Grether, the Swiss healthcare company, is relying on the creative agency Yellow from Basel for the brand communication of the Asian classic Tiger Balm. To further promote brand awareness, Yellow has developed a new concept based on the 100-year history and power of the tiger. The product DNA of international markets is cleverly tailored to the needs of the Swiss public.
The new appearance is intended to strengthen Tiger Balm in a highly competitive market environment and clearly highlight the brand at the point of sale. In addition to POS materials such as counter displays and screens, the campaign elements will also be played out in trade magazines, digital platforms and social media to ensure broad visibility.
Responsible at Doetsch Grether: Uriel Frank (Head of Marketing), Bernadett Szegedi (Junior Brand Manager). Agency: Yellow
