Numéro10 creates pattern poster campaign for Le Gruyère AOP
The «Sortenorganisation Gruyère» and «Les Productions 360» have collaborated on a video project—and the agency Numéro10 has designed posters to accompany it.
As part of a music video project created between the "Sortenorganisation Gruyère" and "Les Productions 360", the agency Numéro10 was commissioned to implement the national poster campaign that refers to the clips in line with the project.
The creative concept focuses on the singer Forma, who embodies pop, rap and lyrical elements in the videos. With recurring patterns and a staging that immerses her directly in these codes, the posters create an impressive look that lends fresh energy to the traditional Gruyère brand.
