Köbi Kuhn under power
Stromwirtschaft Publicis portrays the national team coach as a popular figure for Axpo.
Electricity company Publicis presents the national team coach as a popular figure for Axpo.Köbi Kuhn also generates excitement off the pitch. The coach of our national team and newly crowned "Swiss of the Year" plays the leading role in five commercials for Axpo. Together with the well-known Swiss director Michael Steiner ("Grounding", "Mein Name ist Eugen"), the agency Publicis has created funny and quirky short stories in which everything revolves around electricity and Köbi National. The brief came from the energy company Axpo, who wanted to communicate the topic of electricity in a new, refreshing and likeable way.Axpo has long been involved in the football Super League as the eponymous sponsor. This is where the connection to Köbi Kuhn originated. The national coach was therefore a fixed player in Axpo's briefing. The agency Publicis, led by CD Philipp Skrabal, subsequently had to - or was allowed to - design its campaign around the popular figurehead. The result is five stories that are intended to arouse the curiosity of the general public for all issues relating to energy and, in particular, to evoke a positive and trusting attitude towards Axpo. Motto: Everyone needs electricity, but only a few people think about where it comes from.
Things get heated at the regulars' table when Köbi Kuhn meets his amiable contemporaries. There are heated discussions, passionate games of cards, and even an aquarium is broken while playing football in the pub. There's something different going on in Köbi Kuhn's neighborhood pub in every film. But in the end, it's always about energy and how we want to deal with it in the future. The stories were invented by Michael Sauter, Nina-Britt Rauer and Simon Staub and produced by Condor Films.
The commercials have been shown in cinemas since Christmas. At the same time, the website energiedialog.ch, realized by Futurecom interactive, has gone live, where the topics of the commercials are recorded and discussed further with the general public. From the end of February 2007, the energy stories from the regulars' table will also be shown on TV. So you can smile and ask yourself: How energetic will Axpo be in the future? After all, it is well known that billions of francs will have to be invested in new energies in the coming years to secure our needs.
Andreas Panzeri
Things get heated at the regulars' table when Köbi Kuhn meets his amiable contemporaries. There are heated discussions, passionate games of cards, and even an aquarium is broken while playing football in the pub. There's something different going on in Köbi Kuhn's neighborhood pub in every film. But in the end, it's always about energy and how we want to deal with it in the future. The stories were invented by Michael Sauter, Nina-Britt Rauer and Simon Staub and produced by Condor Films.
The commercials have been shown in cinemas since Christmas. At the same time, the website energiedialog.ch, realized by Futurecom interactive, has gone live, where the topics of the commercials are recorded and discussed further with the general public. From the end of February 2007, the energy stories from the regulars' table will also be shown on TV. So you can smile and ask yourself: How energetic will Axpo be in the future? After all, it is well known that billions of francs will have to be invested in new energies in the coming years to secure our needs.
Andreas Panzeri
