By door mat Wunderman welcomes new Chesterfield customers

The Zurich agency Wunderman has launched a direct marketing campaign for Chesterfield: A door mat welcomes newcomers to the Chesterfield world. The give-away with the imprint Welcome is placed unannounced on the doorstep of potential customers. The new Chesterfield magazine, which was produced specifically for this DM campaign, is also placed on the door mat. The magazine contains fictional stories and presents the Chesterfield product family. By taking part in the integrated short story competition, customers can even play an active role in shaping the Chesterfield world. As a brand, Chesterfield wants to stand for the individual, unconventional lifestyle of a young target group, according to a press release. Wunderman specializes in dialogue marketing and works closely with the Zurich agency Futurecom.