Mona and Mateo: Knowing where to go in the fall
With Mona and Mateo’s new fall campaign, Globus is focusing on locally inspired experiences and inviting its customers to rediscover the best parts of their home region—from the city center to hidden oases.
Globus is turning fall into a time of discovery - right on its own doorstep. The new campaign by creative agency MONA UND MATEO places the Swiss department store's local roots at the heart of its communication and takes its customers to exciting places. These were lovingly curated in cooperation with over 90 partners and captured in seven unique city guides. The campaign motto "Happy here" is the program and shows the way to the most beautiful experiences in the Swiss cities where Globus is at home.
"This fall campaign is fun for everyone who is always on the lookout for new things and new stories. It invites you to discover something special and shows that a visit to Globus is the best place to start," says Annika Kumar, Head of Marketing at Globus.
The high-quality printed cards are available free of charge to all Globus customers at all locations. A variety of other motifs are also being used at the PoS, on digital out-of-home and as display ads and on social media. The campaign has been running since September 12.
Responsible at Globus: Nadja Erhart, Niels Humpert, Annika Kumar, Laura De Cataldo. Responsible with Mona and Mateo: Hannah Mey, Boris Stoll, Sheena Czorniczek, Luc Sohm, Nicola Peter, Elodie Märki, Tabea Ott, Otis Horiuchi, Meret Lauener, Mona Fluri and Mateo Sacchetti. Illustration: Karlotta Freier, Motion Design: Maria Gysi
