Publicitas index up
Advertising spending in the Swiss daily press rose slightly in December. The Publicitas Index climbed 0.4 points from the previous month to 93.8 points. Compared with the same month a year earlier, the index rose by 1 percent in 2006.
Advertising expenditure in the Swiss daily press rose slightly in December. The Publicitas index climbed by 0.4 points compared to the previous month to 93.8 points. Compared to the previous year, the index rose by 1 percent in 2006. According to the advertising marketer, the increase was due to a positive development in commercial advertisements. Banks and automobile importers in particular invested heavily. Meanwhile, the dynamic of job advertisements continues. The index of job advertisements rose in December from 156.4 points in the previous month to 158.0. According to the SDA, the increase over the year is 17 percent. By contrast, the index of real estate advertisements showed rather modest growth of 0.3 points and stood at 96.7 points at the end of last year.
