Sunrise makes Swiss ski stars dream: Winter campaign with Gut-Behrami, Odermatt and Ragettli
With its new winter campaign, «Dream Big. Do Big.» by Thjnk, Sunrise is highlighting its partnership with Swiss-Ski and Switzerland’s winter sports stars. As ambassadors for the campaign, Lara Gut-Behrami, Marco Odermatt, and Andri Ragettli embody the power of dreaming—just in time for the start of snow sports broadcasts on SRF.
Sunrise is bringing the motto "Dream Big. Do Big." to the slopes this winter: Two years after taking over the main sponsorship for Swiss-Ski, the company is launching a campaign that focuses on its brand positioning and partnership with the Swiss Ski Association. The new campaign motifs show ski stars Lara Gut-Behrami, Marco Odermatt and freeskier Andri Ragettli in particularly personal moments - dreaming. Sunrise thus picks up on their successes and ambitions and charges the claim with emotion.
To coincide with the start of the snow sports season, the first elements of the campaign appear with a billboard reminder and two TV power breaks. In these, Gut-Behrami and Odermatt provide insights into their drives. From November 4, winter sports enthusiasts will be able to see the dreaming athletes again on mountain posters in 51 ski resorts in Switzerland. Sunrise is thus underlining its role as a strong brand in Swiss sport.
Responsible at Sunrise: Andreas Caluori (Senior Director Brand, Consumer Marketing, Sponsoring), Anna Leutar (Head of ATL & Brand Campaigning), Anastasija Knezevic (ATL & Brand Campaigning Manager), Gabriel Thomann (Head Sponsoring & Loyalty), Nicola Caviezel (Marketing Manager Sponsoring)
Contact at thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Maira Weidmann (Text) Luca Stancheris (Art Direction) Moritz Houmard (Graphic Design), Andrea Bison (GF Consulting), Frauke Stürmer (Consulting), Gordon Nemitz (GF Strategy), Carole Räber (Strategy), Laura Früchtenicht (Art Buying), Henning Körner (Producer)
External partners: Picture Club (Production), Mads Perch (Photographer & Director), Oliver Dahmen (DOP, Hogarth Worldwide GmbH (Post Production), Mira Rosenmeier (Senior Producer), Moritz Dreifke (Team Lead Post Production)
