Clyde e-car subscription: driving couldn't be easier
Clyde is launching a new campaign that focuses on clear messages and clever presentations. In collaboration with the Zurich-based agency POP and under the tagline «All you have to do is drive,» the Swiss electric car subscription provider is reinforcing its leading position in the market and demonstrating just how simple and flexible electric mobility can be.
Clyde makes e-mobility in Switzerland easy and convenient: From insurance to service and taxes to tires and highway vignettes, everything is included in the price of the provider’s electric car subscription—and even electricity, if desired. The two new promotional spots, produced by Clyde in collaboration with the agency POP, bring the central message—„All you have to do is drive“—to life in an emotional way. They take the audience on a relaxing drive away from the hustle and bustle of everyday life, toward the freedom and ease of a flexible electric car subscription.
The visual storytelling is accompanied by four striking visuals that playfully highlight the key benefits for consumers—simple, flexible, sustainable, and paperless. A selection of sales assets complements the campaign and offers potential customers concrete insights into Clyde’s comprehensive portfolio.
Through the end of the year, the campaign will be widely promoted across digital channels such as YouTube, programmatic display, native advertising, Google Ads, and social media. Clyde thus remains on track to position its electric car subscription service as a hassle-free mobility solution for the future.
Person in charge at Clyde Mobility AG: Fabian Huber (Project Manager, Head of Marketing), Livia Decurtins (Project Manager, Marketing Communications), Chris Doerschel (Brand Design), Vanessa Gaggioli (Digital Marketing Specialist). Person in charge at POP: Michi Benz (Strategy, Copy, Consulting), Roli Hofer (Creative Direction, Design); Production of Image Spots: Tom Brunner (Director, DOP), Damian Derungs (1st AC), Jonas Stirnimann (Keygrip, Car Rig), Simon Hardegger (Color Grading), Sound Mixing: Brauereisound GmbH; Footage: Alpinceracer. Media: Webrepublic, Yannick Vollenweider (Media Strategy, Consulting), Annalena Koos (Project Management)
