Erat, Thoma & Herzog expands consulting services

Renato Fischer is the new head of consulting at the BSW advertising agency Erat, Thoma & Herzog in Rorschach. He manages the agency together with Peter Thoma, Ruedi Mohler and Roland Müller. The 45-year-old Fischer began his consulting career over 20 years ago as an account director at Ogilvy & Mather, where he was responsible for international clients such as American Express, Compaq Computer, Continental Tires and others. At Aebi, Sutter, Gisler, Studer/BBDO, the passionate car enthusiast woke Volvo from its slumber and looked after clients such as KLM Airlines, Wella and Pepsi Cola. After a detour to the client side as Head of Direct Marketing at AT&T Data Center, Fischer returned to agency life after three years. Before setting up his own business as an advertising consultant five years ago, he worked for Pucci Sulzer with clients such as Lancia, Fidelity Investment and the Swiss Association of Raiffeisen Banks. Sandra Sigrist (26) has also joined the consulting team as a consulting assistant for production and media. The qualified marketing communications planner was previously responsible for Manor's direct marketing activities at CM Dialog. She gained practical experience in classic advertising at STO Pharma Werbung, where she looked after GaleniCare and Bayer Switzerland, for example. Erat, Thoma & Herzog has been in the market for over 30 years and looks after more than fifty clients.