"What's Next Forum Zurich": practical applications of AI and XR
On November 7, 2024, the first «What’s Next Forum» in Zurich will highlight the latest developments in AI and immersive technologies, with a focus on practical applications through concrete use cases and workshops. Participants will learn how they can leverage AI and XR solutions to drive their growth and are invited to test these solutions on-site and immerse themselves in virtual worlds.
The "What's Next Forum" of Innovation World Switzerland is expecting around 150 innovators, start-ups and change-makers from SMEs and the corporate world on November 7. The event will take place at Google Switzerland at Europaallee 36 in the afternoon. Visitors will learn first-hand how new AI and XR technologies can be used profitably and effectively in practice and what potential they offer. The program includes keynotes, twelve use case sessions, an "AI in HR" lab and several live demo points for asking questions, testing and experiencing immersive technologies. The focus is on best practices, the independent exchange of information and the live experience.
Under the motto "What's next?", speakers such as Dr. Simone Ruppertz-Rausch from Google Cloud, Prof. Dr. Knut Hinkelmann from the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) and Marek Dutkiewicz, founder of HR Campus, will provide insights into future technologies and highlight the potential. This will be followed by panels with experts with recommendations for action and best practice.
Interactive elements and networking
The forum focuses on interaction, networking and the learning experience. In various use case sessions, at demo points and in the Google Atelier Digital, visitors can experience how chatbots and machine learning are revolutionizing marketing, what a takeaway car workshop looks like or how augmented reality (AR) enables targeted interactions in retail. "Now is the time to find out what is possible with artificial intelligence and immersive technologies in the virtual world. That's why personal experience and trial and error are so important to us," explains organizer Ewa Ming. "At the event, participants can ask all their questions and gather important information so that they can soon get started with new tools, ideas, concepts and strategies."
A ticket costs 269 francs. Further information about the event can be found at Whatsnext-forum.ch.
