New website: Pearl.ch becomes Ideoon.ch

E-commerce from Switzerland and for Switzerland: following a successful collaboration with Pearl Germany, Pearl.ch is now launching into the future with its own name, its own brand, an expanded range and even more Swissness. The online store specializes in a wide range of electronics, household appliances, PC and office accessories as well as lifestyle products for the Swiss market.

With the new name Ideoon.ch, the team wants to emphasize its values of innovation, trust, responsibility and quality as a Swiss company that continues to develop in line with Swiss customer needs with innovative strength and service excellence.

The name "Ideoon" stands for the combination of "idea" and "vision". The online store aims to offer inspiration and innovative products at attractive prices. At the same time, the company embodies regional values and a Swiss corporate culture. With the realignment, the team wants to pay even more attention to the customer's need to shop locally, easily and conveniently and to be inspired. The product range, which has been adapted to the needs of Swiss customers, combined with excellent customer service, should make customers' hearts beat even faster. The Fynest Agency team is responsible for the rebranding and brand adaptation process from Pearl.ch to Ideoon.ch.