NZZ grants handling compensation
In response to the direct booking compensation introduced by several publishing houses, the NZZ also compensates agencies and direct clients for their volume of business as well as for their extensive upfront work in planning and execution.
In response to the direct booking compensation introduced by several publishing houses, the NZZ also rewards agencies and direct customers for their volumes and for their extensive preliminary work in planning and processing. The compensation is called NZZ handling compensation, amounts to 1 percent of the commercial advertising turnover and - as with the direct booking compensation - is linked to various conditions. For example, an annual turnover of at least CHF 500,000 must be achieved. In contrast to all other models, however, the NZZ handling fee is not only granted for bookings via NZZ Media, but also for handling via the entire PubliPresse network, including Publimedia. Industry experts also refer to the discount as a pure price reduction.
