Viva Schweiz Appoints New Managing Director
After a total of twelve successful years at Viva, Asta Baumöller, the current managing director of Viva Switzerland, is leaving the network. She is being succeeded effective immediately by 28-year-old Giovanni Zamai.
After a total of twelve successful years at Viva, Asta Baumöller, the current managing director of Viva Switzerland, is leaving the network. She is being succeeded effective immediately by 28-year-old Giovanni Zamai.
Baumöller, now 40, took over as head of Viva Schweiz in 2002. Under her leadership, Viva Schweiz flourished. In 2004, the station broke even and closed out 2006 as its most successful year since its launch. The music channel regrets Baumöller’s resignation but is confident that it has found a worthy successor in Giovanni Zamai. Zamai has been with Viva Schweiz since 2002, most recently as programming director, according to the channel’s press release.
Baumöller, now 40, took over as head of Viva Schweiz in 2002. Under her leadership, Viva Schweiz flourished. In 2004, the station broke even and closed out 2006 as its most successful year since its launch. The music channel regrets Baumöller’s resignation but is confident that it has found a worthy successor in Giovanni Zamai. Zamai has been with Viva Schweiz since 2002, most recently as programming director, according to the channel’s press release.
