MYI Entertainment: Hakan Pazarcikli becomes Head of "New Sports & Gaming"

In this role, he will develop and drive forward innovative projects at the interface between gaming and sport.

Hakan Pazarcikli has made a name for himself as the founder of the largest console gaming community in Switzerland and brings extensive industry knowledge to MYI. In recent years, he has developed and implemented various projects in the gaming and sports sector. "Gaming and sport offer huge potential for innovative synergies. I am looking forward to breaking new ground with our team and combining these exciting worlds," says Hakan Pazarcikli.

Cédric Schlosser, Managing Partner & CEO at MYIadds: "I have known Hakan for almost a decade now. Similar to the founders of MYI, Hakan has spent years tackling projects in the field of esports & gaming out of pure passion. With him, we are not only gaining an experienced expert who understands the dynamics of gaming and sports, but also a colleague who shares our values and fits perfectly into the team." And with a view to the Esports Olympics or projects such as the Icon League, Schlosser continues: "Together with Hakan, we want to combine sports and gaming even more and expand our skills in the area of entertainment."

MYI Entertainment is one of the leading 360° agencies for gaming, nerd and pop culture in the DACH region. It manages gaming engagements for well-known brands such as Swisscom, Fisherman's Friend, Logitech, Interdiscount and Red Bull. On the basis of services, consulting, events and communication, MYI Entertainment supports clients in all aspects of gaming: from conception to implementation and production. MYI Entertainment is also active in the market with its own products such as HeroFest, SwitzerLAN and Switzerland's most successful e-sports team "mYinsanity".