China: No advertising with pigs in the Year of the Pig
For once, Huntington's clash of civilizations directly affects the advertising industry: In China, advertising with images of pigs is not allowed on television during the Buddhist New Year, when the Year of the Pig begins. This directive was issued out of consideration for the Muslim minority.
For once, Huntington's clash of civilizations directly affects the advertising industry: In China, advertising with images of pigs is not allowed on television during the Buddhist New Year, when the Year of the Pig begins. This directive was issued out of consideration for the Muslim minority.
The responsible censorship authority has forwarded the directive to the country's advertising agencies, a manager of the Shanghai-based agency Mindshare told SDA on Friday.
The agency representative continued: "The ban also applies to slogans such as "Golden Pig brings good luck" or "Happy Year of the Pig". On February 18, the Year of the Dog ends and the Year of the Pig begins. The ban on advertising was justified on the grounds that conflicts between nationalities should be avoided. Officially, 21 million of the 1.3 billion Chinese are considered Muslims, for whom the pig is considered an unclean animal.
The responsible censorship authority has forwarded the directive to the country's advertising agencies, a manager of the Shanghai-based agency Mindshare told SDA on Friday.
The agency representative continued: "The ban also applies to slogans such as "Golden Pig brings good luck" or "Happy Year of the Pig". On February 18, the Year of the Dog ends and the Year of the Pig begins. The ban on advertising was justified on the grounds that conflicts between nationalities should be avoided. Officially, 21 million of the 1.3 billion Chinese are considered Muslims, for whom the pig is considered an unclean animal.
