Agor and Maybaum: "Inspired by People"

In offices, schools or public buildings: the textile floor covering "ball yarn" is indispensable in many places. Launched onto the market in the 1980s after 20 years of development, it is extremely popular due to its unique texture. What many people don't know is that it is still produced exclusively in Schmitten, Fribourg, by Fabromont AG.

The current image campaign "Inspired by People" aims to change this. The current campaign has now been expanded with an image film and three cut-downs that link to the new landing page. The Zurich advertising agency agor kommunikation & design and Maybaum Film from Baden were commissioned with the implementation.

For the first time in the history of Fabromont AG, a film crew was granted access to the production halls. However, as the production process is still secret, it was necessary to
conceptually focus on other topics. The image film therefore focuses on the users of the ball yarn. An architect, a floor layer and a builder take on the main roles and show how Fabromont consistently focuses on the requirements of professionals as well as the people who use the flooring on a daily basis.

Michel Frutig, Creative Director, Maybaum Film: "I would never have thought how important flooring is for our well-being. It was fascinating to immerse myself in a world that you
otherwise just tramples underfoot." The two-minute image film will primarily be distributed via the new landing page and promoted via social media ads in Switzerland, Germany and the Netherlands.
Eduard Ulli, Consultant, agor kommunikation & design: "For me, Fabromont AG is an exciting example of how tradition and modernity combine to create long-term success in a Swiss SME. This video has undoubtedly succeeded in showing this in an interesting and informative way." Nadine Hessler, Marketing and Communication, Fabromont AG: "We at Fabromont want to make the
We want to show the people and the great work behind our unique ball yarn product. The realization of the image video with the opening of our production facility was a big step for us and we are grateful that we have found such trustworthy partners in Maybaum and agor. The appreciation and the fun we had during the joint project come across excellently in the image film and we are looking forward to bringing the world even closer to our Kugelgarn® and the people behind the Fabromont name."

Responsible at Fabromont: Nadine Hessler (Head of Marketing and Communication), Wolfgang Tesch (Managing Director) Responsible at agor ag kommunikation & design: Eduard Ulli (consulting and conception), Markus Günter (consulting and conception) Responsible at Maybaum FilmMichel Frutig (Producer/Creative Director) Concept: Maybaum Film and agor kommunikation & design