SAP Switzerland anniversary campaign: "Bring out your best"
In 1984, the first international branch office was opened in Biel—a milestone that SAP Switzerland is celebrating with an anniversary campaign. The new company slogan fits seamlessly into this campaign under the theme «Bring out your best—40 Years of SAP Switzerland.».
The campaign relies on striking pairs of opposites such as «Swiss is global» or «Tradition is innovative.» These slogans challenge common expectations and connect seemingly contradictory concepts. Upon closer inspection, they reveal a deeper meaning that not only resolves the supposed contradictions but also underscores SAP Switzerland’s unique positioning.
The focus is on Swiss customers, partners, and employees who share their personal success stories. They provide firsthand accounts of how they’ve achieved great things together with SAP Switzerland and overcome seemingly insurmountable challenges.
These stories symbolize partnership and the shared pursuit of excellence, and embody SAP’s commitment to always being the partner that brings out the best in its customers, partners, and employees.
The campaign, which runs from mid-August through the end of the year, will be supported by a broad media campaign: from a specially designed Anniversary Landing Page ranging from videos, (mega) billboards, and e-panels at airports to exclusive media features in digital and print media (including NZZ am Sonntag and Le Temps). This is complemented by a social media presence as well as on-site customer engagement activities.
Responsible: SAP Switzerland, Agency in charge: KA BOOM Communications Agency
