Hayek tries his hand at publishing with a watch magazine

Swatch Group Chairman Nicolas Hayek Senior is to co-publish a watch magazine from March. Watch Around will be published three times a year on the international market, according to the current issue of SonntagsZeitung. The glossy magazine will be published in three language versions: German (50,000 copies), French (40,000) and English (10,000). The launch is planned for the watch and jewelry fair in Basel and the Geneva Watch Salon. Hayek has founded the company Watch Around for the new magazine; he initially holds 400,000 francs of the share capital. An equally large package is in the hands of Sandoz President Pierre Landolt. Journalist Jean-Philippe Arm and entrepreneur Pierre-Alain Blum are also among the major shareholders. Arm was editor-in-chief of Montres Passion (Watch World) published by Ringier. Blum once owned the watch brand Ebel and Authier Ski.