Agency network ASW launches AI radar for creatives
The ASW agency network has developed an AI decision matrix. It highlights where artificial intelligence (AI) can be used without hesitation, where caution is advised, and where AI should be avoided. This tool-independent decision-making guide is now freely available to the entire communications industry.
The ASW agency network published guidelines on the use of artificial intelligence in communications agencies back in fall 2023 (Markt-kom.com reported). These principles have now been supplemented by an everyday guide: the tool-independent, activity-based AI radar.
The decision matrix is intended to ensure that generative AI in particular can be responsibly integrated into the agency's day-to-day work and that neither ethical nor legal frameworks are violated in the process.
"Our intention is to be able to continuously supplement the AI Radar together with the entire industry," says Benno Frick, Managing Director of the ASW agency network. In addition, the AI Radar will be adapted to current case law as required.
The KI-Radar is now available to communication agencies, designers, photographers, audio and video producers and other creators at Ki.asw.ch at your free disposal.
