Köbi jasses for electricity
Köbi Kuhn, named "Swiss of the Year," is back in front of the camera for Axpo. Director Michael Steiner is in charge of the electricity provider's new commercial.
Swiss man of the year Köbi Kuhn is back in front of the camera for Axpo. Director Michael Steiner (Grounding, Mein Name ist Eugen) is responsible for the electricity supplier's new commercial. According to his statements to the TV magazine Tele, the national team coach is very attentive in front of the camera and acts naturally without pretending. The commercial can already be seen on the Internet (Energiedialog.ch) and will be broadcast on television from February 26. Axpo is not the first company to realize that a product with Köbi Kuhn can be marketed well, because the likeable national team coach is well received by the public with his natural manner. Nestlé and Crédit Suisse have also put the popular figure in front of the camera in the past.
