Bold and Pro Senectute raise awareness for lonely people
In its current campaign, Pro Senectute draws attention to the loneliness experienced by the very elderly. The TV commercial by Bold illustrates this in a striking and surprising way. The agency is responsible for the concept, execution, and production.
Every third person over the age of 85 in Switzerland spends their birthday alone. Pro Senectute's current campaign emphasizes this with a touching TV commercial, among other things.
Very old people are significantly more frequently affected by loneliness than younger seniors aged 65 to 74. Lonely people suffer from a lack of personal relationships, which can have a serious impact on their health. The current campaign is intended to make it clear that Pro Senectute is committed to helping older people and thus alleviating the loneliness that many of them suffer from. To this end, the foundation provides low-threshold services such as household and visiting services.
The campaign includes a TV commercial, social media clippings and dialog measures and is now on air.
Responsible at Pro Senectute Switzerland: Sandra Kathriner (Head of Marketing Services), Martine Olinger (Marketing Services Specialist). Responsible agency (conception, implementation, production): Bold. Color Grading: Our colors.
