Adlink Group relies on behavioral targeting

The advertising marketer Adlink Group is launching a European behavioral targeting strategy. The aim is to enable online campaigns that are not based on general socio-demographic findings, but on the actual behavior of Internet users. According to a press release, behavioral targeting allows target groups to be precisely identified and addressed with online advertising. It increases the impact of campaigns by a factor of up to four, Adlink Group CEO Stéphane Cordier is quoted as saying in the press release. His company wants to be the first provider to offer media agencies and advertising companies a pan-European platform for corresponding online campaigns. Adlink will enable customers to run individual campaigns in more than 20 markets, and the approximately 3,000 websites managed by the marketing company can ideally reach 84 million Internet users throughout Europe.