Jean Frey and Handelszeitung publishing group reward direct bookers

The carousel of direct booking discounts continues to turn. The publishing house Jean Frey and the Handelszeitung publishing group, which has been under the joint umbrella of Axel Springer AG since January 2007, are now introducing joint direct booking discounts with retroactive effect from January 1, 2007. The discount applies to the publications Beobachter, Bilanz, TV Star, Handelszeitung, Stocks, PME Magazine and io new management. Jean Frey announced this in a communiqué on Friday. Media and advertising agencies or agency networks that book their advertising orders directly with the publisher will receive compensation amounting to 1.5 percent of the net annual customer turnover as compensation for their expenses, provided this amounts to at least CHF 500,000 per year cumulatively across the two publishing houses' publications mentioned. If the cumulative direct turnover of the previous year is exceeded, the compensation on the additional turnover amounts to 2 percent.
In addition to achieving the minimum turnover, the following conditions apply for receiving direct booking compensation: Transmission of the advertising order without the involvement of an intermediary, a professional booking and scheduling process, electronic transmission of the data in accordance with the standards of Printonline or the publishers' price documentation. Jean Frey and the Handelszeitung publishing group intend to sign corresponding agreements with the advertising and media agencies that generate this level of revenue.